Ketchum author James Le Grice

James Le Grice is an Intern with the Corporate & Public Affairs Practice at Ketchum Pleon London. He has worked in both the US Congress and UK Parliament and holds a B.A. in History from Georgetown University in Washington, DC. James is a contributor to the political blog

Posts: James Le Grice

How to Measure PR’s Impact

How to Measure PR’s Impact

by James Le Grice| April 5, 2012

How do you measure the impact of PR? At the start of the last decade, you took out a pen-knife and glue and got your hands dirty with ink assembling press clippings. Today, clients expect more sophisticated data analysis to prove they’re getting a good ROI; enter the realm of analytics. This was the subject […]