Here’s to the Losers By James Kelly Here’s to those who didn’t win this week. To those whose toil in the service of the sale went unnoticed. For Cannes is about winners and winning, and there is little sparkle for the second best. So as I write this, I wonder what happened to marketing as the art of selling as […]
Whatever field you’re in, from medicine to marketing, people want to do meaningful work. This week at Cannes, winners of Lions are being rewarded not just for creativity, but for winning hearts and minds around the world by creating work that matters. So how do you do this kind of work? If the goal is […]
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