Posts: James Berg

James Berg Author

James is a Digital Planner and Insight Executive at Ketchum’s London office. Connect with him on Twitter: @bergy300

Pokémon Go: Proof Consumers are Ready for Augmented Reality

by James Berg| July 13, 2016

Around the world, interest in the newly released Pokémon Go game has been so high that user stress periodically stopped the game from working properly. The number of daily active users is already set to eclipse that of Twitter and the internet cannot stop talking about it. So, what does this show us as communications […]

Virtual Reality: Five Insights for Communications Professionals

by James Berg| October 15, 2015

When Facebook recently rolled out 360-degree video capabilities on the platform, it was a reminder that Virtual Reality (VR) headsets are set to be in consumer hands in 2016. This industry has been forecasted by Digi-Capital to surpass $30 billion in revenue by 2020. So, how can/will the communications profession embrace and inevitably utilize this technology? […]