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Posts: Gianni Catalfamo

Gianni Catalfamo Author

Gianni is European Director for Digital & Social Media; a nuclear engineer by background (I know!) he started in tech (IBM, Olivetti, Lotus) before moving to the dark side remaining however an hopeless geek and gadget freak. His personal hero is Nobel prize winner Richard P Feynman, perhaps the best science divulgator who ever existed, which explains Gianni’s love for speaking and lecturing. Married and father of three he loves reading and movies as well as living in the countryside with three cats, two dogs and a horse. Catch up with him also on his personal blog

I Measure, Therefore I Am!

by Gianni Catalfamo| February 17, 2012

The engineer speaking: “What you cannot measure does not exist.” It’s hard enough when someone else is telling you this, imagine how hard it is for me, having my marketeer brain argue with my engineer brain (half of each, don’t worry)! However, the marketeer halfbrain is doomed, once SoMe exit the fog of experimental pilot […]

The Perfect Chief Social Media Officer

by Gianni Catalfamo| December 5, 2011

Chief social media officer, as in “who should be put in charge of social media in an organization”? When Forbes chimes in, it means this is no idle question. With budgets increasingly shifting from the more traditional areas into digital and social media, it’s not a mere question of job title, but rather of who’s […]

Are You a Social Networks Pro?

by Gianni Catalfamo| November 28, 2011

Royal Pingdom found 29 social networks with more than one million visitors per day. The data is as of February 2011, but I think it still testifies the fact that I am not the pro I thought I was. Take a look at the list of social networks below and see how many you are […]

Five Email Career-Damaging Moves and Four Email Do’s to Remember

by Gianni Catalfamo| November 23, 2011

In my Lotus days, CDM was lingo for “career-damaging move” and sparked endless humorous office literature about this or that mistake costing dearly to its author. We all have had more years of experience using email than any other computer application, so in a way, we’re all experts. It’s therefore remarkable how easy it is […]

Facebook and Brands in the EU

by Gianni Catalfamo| July 14, 2011

I have already made a reference to the excellent Socialbakers.com site for Facebook stats. Perusing this for a client project, I made up this nice table I haven’t seen anywhere else, focusing on what the relationship is between the Facebook presence and brands. When comparing the top-five most “liked” brands in each of the countries, […]

Die, Content Spam, Die!

by Gianni Catalfamo| March 4, 2011

My Twitter Stream is full of people praising or doubting Google’s recent algorithm changes in its latest effort to curb rising content spam. In fact, we all have received fake comments on our blogs or e-mails linking back to dumb pages full of keywords whose only purpose is to clock traffic numbers to drive up […]