filters

Posts: George Gu

George Gu Author

George Gu joined Ketchum Shanghai in 2011 and brings more than 12 years of experience working in public relations and corporate communications. He specializes in corporate branding & communications, corporate social responsibility and sustainability, issue and crisis management, media relations, and new media strategic planning. Currently, he oversees the corporate & brand practice of Ketchum Shanghai, providing strategic counsel and managing public relations programs for Ketchum’s key clients in China market.

No Details, No Creativity

by George Gu| August 19, 2013

Everyone likes stunning slogans, ground-breaking events and big, break through ideas. However, few people think through the details when speaking of creativity. We pay more attention to details at the execution level, but what is oft overlooked is the importance of details in the creative process. In contrast to my Madison Avenue colleagues, I largely […]