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Posts: Gabriel Araujo

#InspiredbyCannes: Insights from the Inside

#InspiredbyCannes: Insights from the Inside

by Gabriel Araujo| June 21, 2017

It was truly an honor to be a PR juror at this year’s Cannes Lions International Festival of Creativity. Deliberating with esteemed colleagues and peers and, ultimately, rewarding innovation within the industry was an experience I will not soon forget. Along with my fellow jurors, we had the pleasure of acknowledging some truly exceptional cases […]

The Migration from Digital to Phygital

The Migration from Digital to Phygital

by Gabriel Araujo| February 28, 2017

The world is set to undergo the next evolutionary phase in digital communication – and, for once, it has little to do with technology. Instead it will be about how brands communicate with content-hungry audiences and become fully connected in all aspects of their lives, whether they’re visiting their local supermarket or checking out their […]

A Former Ad Guy’s Take on PR at Cannes

A Former Ad Guy’s Take on PR at Cannes

by Gabriel Araujo| June 22, 2016

A little about myself: My name is Gabriel Araujo, I am 33 years old, from Brazil, and it should be known that I am a creative and restless person. Since the age of 15 I’ve known I wanted to be in advertising. The day I saw the first print ad I created run in the […]

Divergent Perspectives on Cannes: The Newbie and the Veteran

Divergent Perspectives on Cannes: The Newbie and the Veteran

by Gabriel Araujo and Michael Maldonado| June 19, 2015

Cannes Newbie’s #1 Concern: The Fashions By Michael Maldonado Zut alors!! I “Cannes” NOT believe I’ll be heading to Cannes in a matter of days. I’ve known about this trip for months, after winning a contest at Ketchum to earn my trip, I and somehow feel like I’m totally unprepared for how incredible the experience […]