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Posts: Frederik Tautz

Frederik Tautz Author

Frederik Tautz is a Ketchum Global Partner and Executive Director of Digital for Germany.

User-generated Content: 5 “Contexts” to Consider Before Launching Your Next Campaign

by Frederik Tautz| October 14, 2019

The Internet is filled with examples of brands brilliantly engaging with consumers and fans to co-create waves of exciting content and conversations that drive trust and sales. The Internet is also filled with examples of brand campaign calamities completely derailed by user-generated content (UGC). As a communicator, are there steps you can take to protect […]

Cybersecurity in 2019: 5 Questions Comms Leaders Should Ask Now

by Frederik Tautz| December 13, 2018

The threat of cyber-crime has become a reality for a rising number of businesses around the world–either as a primary target or collateral damage. Being prepared to handle these situations is mandatory for all organizations today, and proper preparation includes not only IT, legal and data protection teams, but also the communications leaders and teams […]

6 Reasons Why Your Favorite Toys Are Good for Business

by Frederik Tautz and Doris Christina Steiner| October 24, 2018

Actor Warren Beatty once said that you’ve achieved success in your field when you don’t know whether what you’re doing is work or play. We couldn’t agree more, Mr. Beatty – and here is why: Turning the abstract into the concrete. – Doris Christina Steiner Dr. Sommers Weltliteratur has officially turned me into fan of […]

Don’t Wait for Social Media to Revolutionize Healthcare—It Already Has

by Frederik Tautz and Doris Christina Steiner| December 10, 2015

Back in 1996, professor Enrico Coiera predicted in the British Medical Journal that the Internet would revolutionize healthcare because more best practice information would become easily accessible to more people. That was two years before Google hit the scene.