Ketchum author Fran Cavanagh

Fran Cavanagh is Head of Research and Analytics at Ketchum London. She oversees all analytics and measurement projects at the London office, ranging from social conversation and media landscape analyses to depth interviews and biometrics. Fran studied History and Politics at Oxford University, before becoming a social research specialist focused on online communities and behaviours. Prior to joining Ketchum last November, she established iProspect London’s first Data Science team. She has completed postgraduate studies in Quantitative and Qualitative Social Research methods and is currently undertaking a Data Science MSc. In her spare time she plays piano and guitar, is learning German, and enjoys board and video games (she is currently trying to improve her Rocket League ranking).

Posts: Fran Cavanagh

data analytics pr

Building Bridges in Bucharest: from predictive analytics to biometrics

by Fran Cavanagh| April 11, 2019

I was delighted to have recently been invited by Ketchum’s local affiliate in Bucharest, Graffiti PR, to speak about the latest trends in data and analytics at the PR Forum two-day event. PR Forum started in 2007 as the foremost place in the region for international specialists and local practitioners to discuss annual trends in […]

analytics pr

The Future of PR Analytics 2019: shooting down the silver bullet?

by Fran Cavanagh| March 5, 2019

Should we continue searching for the PR measurement “silver bullet,” that one metric or approach that will let us reliably measure the effectiveness of all of our activities? That’s the question that kicked off and provided the informal theme for much of PRMoment’s 2019 “Future of PR Analytics” event, held at Ketchum’s London office last […]