Ketchum author Florencia Lujani

An experienced strategic thinker with a proven track of planning and delivering award winning creative solutions for global and local brands combining advertising, social media and PR.

She is passionate about innovation, the power of creativity, the fast paced change in consumer behaviour, the effect of technology in culture and relationships, and understanding the experience of brands as a force that both influences and informs the world.

At Ketchum London she helps brands understand cultural change, make sense of the innovations and macro and micro trends that are influencing the world to create creative campaigns that resonate with audiences.

Posts: Florencia Lujani

pr innovation 2019

Insights on Innovation: How to Create Impactful Experiences

by Florencia Lujani| March 13, 2019

I recently had the pleasure of attending a five-week course on what it takes to develop a human-centered, design-based approach to innovation. The course, Insights for Innovation, hosted by award-winning global design firm IDEO, allowed me to learn first-hand from industry experts how to spark new thinking and explore my own journey into driving innovation […]