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Posts: Erin Salisbury

Are you a Smarketer?

Are you a Smarketer?

by Erin Salisbury| August 28, 2017

At a recent industry conference, Joyce Boland, VP of Global Applications Marketing at Oracle, discussed the need for talent in the industry she coined as “smarketers” – people who can bridge the divide between data and marketing to tell the right data stories, and communicate what the numbers mean in an impactful way to key […]

Five Lessons for Back-to-School Marketing

Five Lessons for Back-to-School Marketing

by Erin Salisbury| August 14, 2013

According to Advertising Age, back-to-school spending accounts for $84 billion in sales, making it the second-biggest season for retailers. To break through this clutter we revisited the top five lessons of 2012 and how they apply to the 2013 season.