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television brand activations

Late Night Show Brand Integrations: What you need to know

by Courtney Nally and Erin Hanley| May 14, 2019

Brands love late night television—Carpool Karaoke—yes please! Fallon and Think Fast-done! And who doesn’t love Jimmy Kimmel’s sidekick Guillermo?! But before you dive in here, there are five elements to keep in mind before the integration even begins…

Do Mediagenic Digital Influencers Exist?

Do Mediagenic Digital Influencers Exist?

by Erin Hanley| February 2, 2017

Influencers are in high demand, and as we continue to explore the potential of brand/influencer relationships, the notion of multifaceted influencers, those who not only develop content – but can also participate in media interviews, is taking center stage. So, we asked ourselves, do “mediagenic” influencers exist? While many are capable of “doing it all,” […]

#BlogHerFood 2015 Conference: The Power of the Food Influencer

#BlogHerFood 2015 Conference: The Power of the Food Influencer

by Erin Hanley| November 16, 2015

Last weekend, I attended the seventh annual BlogHer Food Conference in Chicago, which hosted over 600 attendees including bloggers and brands. BlogHer (bought by SheKnows Media in 2014), began as a conference in 2005 bringing together US women engaging on social media to create a sense of community. Today, it is the world’s largest conference […]