Ketchum author Elizabette Lane

Elizabette is a Project Manager based in Dallas, Texas, with the Ketchum Global Research and Analytics group. She develops quantitative and qualitative research programs for clients in various industries, ranging from technology, financial services, food services to health care. She is fluent in Portuguese and completed her undergraduate and graduate studies at Stanford University.

Posts: Elizabette Lane

Four Tips to Ensure Measurement Satisfaction

Four Tips to Ensure Measurement Satisfaction

by Elizabette Lane| January 9, 2012

PRSA has asked our very own Doctor (David) Rockland to write a monthly column with answers to common measurement questions. For this month’s edition he responds to a question by highlighting four tips to ensure satisfaction when it comes to measurement. They include the following: