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Posts: Don Bartholomew

Don Bartholomew Author

Don Bartholomew is Senior Vice President, Digital and Social Media Research at Ketchum. His specialties include social media research and measurement, public relations evaluation and measurement and return on investment studies. Don is a member of the Measurement Commission of the Institute for Public Relations and of the social media metrics standards committee of AMEC (International Association for the Measurement and Evaluation of Communication).

Where is Your Organization on the Social Media Listening Maturity Model?

by Don Bartholomew| July 26, 2012

Quite often I am asked to consult with a company on their social media listening strategy. Their initial question more times than not is about the listening platform they should use. But it is increasingly common for the questions to be more sophisticated and the ambition behind them to be much greater. Companies with experience […]

Three Fundamentals of Great Social Media Measurement

by Don Bartholomew| March 16, 2012

This post first appeared on: http://metricsman.wordpress.com/2012/02/20/three-fundamentals-of-great-social-media-measurement/ If you want to evaluate the robustness and effectiveness of your approach to social media measurement, ask yourself these three fundamental questions: Does the approach measure the ‘right’ things in order to show the business impact of the programs and initiatives? Will stakeholders of the report receive the data […]