Ketchum author Derrick Mitcham

Derrick Mitcham is the Senior Writer within Ketchum’s Corporate Communications team. He has close to 10 years of experience in the broadcast industry, both on air and behind the scenes. His interests include reading, exercising, cooking and writing.

Posts: Derrick Mitcham

Less Is More: The Redundancy Trap

Less Is More: The Redundancy Trap

by Derrick Mitcham| December 10, 2014

It’s no secret: PR and corporate communications professionals spend an extraordinary amount of time writing. Yet, we often don’t have time to review our work to ensure it’s as effective as it could be. When editing other people’s writing, and admittedly sometimes my own, I notice people falling into the redundancy trap. In conversation, it’s […]