Debra launched and continues to lead Ketchum Digital for North America. Debra specializes in the development of break through content that strategically aligns with the consumer interaction, technology, and imagination across the social web.
As of January 2018, almost 20 percent of adults in the U.S. own a smart speaker. That’s a staggering statistic when you consider that adoption is expected to grow by nearly 50 percent before the end of the year! That means we may soon talk to an AI assistant more frequently than our own family […]
Introducing VOICE IT, Ketchum’s Voice Marketing Solution Most people remember both the hype and excitement when they got their first smartphone around ten years ago. The advent of this new device brought about a brand-new tech revolution that excited marketers and consumers alike: mobile applications. Mobile apps made it possible for marketers to bring a […]
It’s no secret that today’s younger consumer is cut from a different cloth. They don’t want as much TV as their elders – they are focused on Snapchat, Instagram and YouTube. The evolution of media has helped mold a new generation that demands a constant flow of smart, snappy content, and frowns upon advertising and […]
Our senses are what connect us to the world. They are the tools we use to pick up cues, trigger an emotion and make decisions. As a lover of all things unique, I am conscious of the ways I use all of my senses to understand the world around me—and how brands are tapping in […]
The Spring 2016 CMO Club and Inspiration Summit, a two-day gathering of CMOs in New York, was the perfect venue to gain perspective and learn from some of the world’s top marketing leaders. They shared their ideas, concerns, visions and amazing personal stories. But beyond the tremendous shares, there were many intimate and informal mind-melding, […]
This blog post is for anyone who has looked at a computer screen, smartphone or iPad for a bit too long.I was surfing over the weekend and stumbled upon an infographic worth a second glance, as infographics often are. I shared it for the creativity of the content, and, lo and behold, in return, folks […]
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