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Posts: Deanna Dugo

Deanna Dugo Author

Based in Chicago, Deanna Dugo is a Managing Account Supervisor on Ketchum’s Influencer team, driving influencer strategy and campaign execution across a variety of CPG, commodity board, home and food accounts. She also works closely with the paid digital and analytics teams to maximize programming ROI and value for clients. Deanna is a member of the Women in Influencer Marketing (WIIM) professional group and has frequented local undergraduate PR and Communications classes as a guest speaker.

Hot Right Now: The Rise of the Nano-Influencer

by Deanna Dugo| November 25, 2019

They live among us – walking, talking, creating, posting, sharing. You might know one. You might even be one. Who are we talking about? The elusive nano-influencer. In an influencer culture where authenticity and engagement are arguably more desirable than reach alone, these small but mighty creators are quickly gaining notice from brands and agencies […]