Ketchum author Dean McBeth

Dean is the Senior Vice President of Digital and Content Strategy for Ketchum Digital and is based out of New York. He tweets @evilspinmeister. In the past, Dean has worked for clients in a wide-array of verticals from tech to government to consumer goods to action sports to entertainment, always looking for opportunities where smart strategy and big ideas can intersect. In 2010 he served as the social media strategist and architect behind the Old Spice Responses campaign at Weiden + Kennedy. He recently moved to New York to help start-up Barton F. Graf 9000, a full-service Advertising agency.

Posts: Dean McBeth

More Clicks, Less Decks

More Clicks, Less Decks

by Dean McBeth| September 28, 2012

Some of the best and brightest talent in the world of digital marketing and communications spend an inordinate amount of time building PowerPoint decks to sell through ideas to our clients and the brands they work on. At the same time, otherwise well-educated and skeptical marketing professionals are ordering up a “viral” this and an […]