Posts: David Rockland

David Rockland Author

David Rockland, Ph.D. is chairman of Ketchum Global Research and Analytics at Ketchum. He has held leadership positions in corporate communications and research throughout his career, with extensive global experience in both fields.

Lessons Learned From a Long Career in Public Relations

by David Rockland| September 7, 2017

I did it. On July 31, after 17 great years at Ketchum, I retired from my full-time role as CEO of Ketchum Global Research & Analytics. However, if being retired means not working at all, then let’s call it quasi-retirement. I have contracted with Ketchum to serve as KGRA’s part-time chairman for the next two […]

Tribute to a Friend: Remembering Don Bartholomew

by David Rockland| June 15, 2015

The Ketchum family and the PR world lost a true luminary when Don Bartholomew, SVP, Digital & Social Media Research, based in our Dallas office, passed away on June 1. He had been battling brain cancer since early 2014. He is survived by his wife Paula and son Seth. Don and I were buddies for […]

What Bill Gates and Measurement have in Common

by David Rockland| May 15, 2013

What do Bill Gates and communications measurement have in common? As the co-founder of Microsoft, Bill Gates helped create an entire industry that has transformed how we do our jobs and how we live every day. Now, through the Bill and Melinda Gates Foundation, he has also made huge strides in solving some of the […]

Analyze this: The latest developments in PR measurement

by David Rockland| May 23, 2012

This post originally appeared on and is part of the monthly Ask Doc Rock series. While analytics is an old idea, it has a new significance in public relations. In the past 15 years, we’ve evolved from rudimentary clip books to building databases detailing media that we generate.  We now have the data to […]

From Barcelona to Hong Kong: Moving toward measurement standards

by David Rockland| April 26, 2012

I left Jessica, our account executive, at the office and boarded a plane for Hong Kong to attend the first ever Asia-Pacific Summit on PR Measurement. Delegates from Singapore, Greater China, India,  Australia and other countries gathered on Feb. 29-March 1 to expound on the outcomes of previous measurements summits in Lisbon and Barcelona and, […]

Make it count. What are valid metrics?

by David Rockland| March 5, 2012

This post was originally published on for their monthly “Ask Doc Rock” column. Jessica was back. This time she brought her boss Alana, a vice president. “We have a problem,” Jessica began. “We’ve convinced more clients to stop using AVEs, but they keep asking what to replace them with.” “And now we are planning for […]