Posts: Danny Whatmough

Danny Whatmough Author

With a wealth of experience working in digital marketing and PR, Danny Whatmough is an Associate Director working in the digital team at Ketchum and is a thought leader in the wider PR industry. He is chairman of the PRCA’s Digital Group and is currently heading a PRCA working group looking at the ‘future of the PR agency.’ He is also an influential industry commentator through his own blog ( and as a guest blogger on Econsultancy, The Wall, Huffington Post and Social Media Today. Danny is often quoted in the industry press as well as being a regular speaker at industry conferences and events. He is on Twitter at @dannywhatmough

8 Social Media Stats You Need to Know Right Now

by Danny Whatmough| May 14, 2014

Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. We’ve looked through the report and pulled out the eights statistics that we think you need to know to inform your global social strategies. 1.    Facebook still dominates with […]

Five Steps Marketers Need to Take to Survive the Facebook Problem

by Danny Whatmough| May 9, 2014

One of the challenges of social media marketing is that you are often at the mercy of third party platforms. If a platform says jump, then you need to jump in order to maintain the effectiveness of your activity. Over the last few years Facebook has ‘tinkered’ with its platform on numerous occasions and this […]

Five Digital Communication Trends from SXSW

by Danny Whatmough| March 19, 2014

The problem when something is hyped beyond all recognition is that you expect the impossible. And when it comes to hype, SXSW is right up there. So I went to SXSW for the first time last week with conflicted expectations. On the one hand hoping for a silver bullet that would point the way to […]

Facebook Drives 3.5x More Traffic to News Websites Than Google

by Danny Whatmough| March 17, 2014

An article by Derek Thompson in The Atlantic reveals some fascinating research that nods to the fact that social media has, over the last 12 months, become a de facto source of traffic for news websites. Analysis of data from the BuzzFeed Partner Network (which includes popular sites like BuzzFeed, the New York Times and […]

Everything You Need To Know About The WhatsApp Deal

by Danny Whatmough| February 20, 2014

As you may have seen already, Facebook has rocked the technology and social media world by announcing that it is buying messaging service WhatsApp for $19 billion. As the entire Internet struggles to make sense of the size of the deal and what it all means, we’ve been hunting down the key points that you […]

Google Spells the End of Guest Blogging for SEO

by Danny Whatmough| January 24, 2014

The search world has been thrown into a slight frenzy over an announcement by Google’s chief search guru Matt Cutts, who stated earlier this week in a blog post that guest blogging “is done” as an SEO tactic. According to Cutts: “Okay, I’m calling it: if you’re using guest blogging as a way to gain […]