Posts: Danny Dworkin

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2010 FedEx and Ketchum Social Media Benchmarking Study Highlights

by Danny Dworkin| January 3, 2011

FedEx and Ketchum Pleon Change recently partnered on a benchmarking study with 62 leading brands, including PepsiCo, GE, and Procter & Gamble, to answer the social media questions that keep many of our clients up at night:  How do we leverage social media to drive internal culture, brand performance and reputation management? What is the […]

Creativity and Madness

by Danny Dworkin| August 3, 2010

My parents (both psychologists) frequently attend a conference called Creativity and Madness hosted by Los Angeles-based psychiatrist Dr. Barry Panter. Mental health and medical professionals share presentations with titles like “Tragedy, Loss, and Transformation within Bruce Springsteen’s Work” and “Iggy Pop, Narcissist, Shaman and Wounded Child.” The theme of much of the research discussed is […]

Beware the Yeasayers

by Danny Dworkin| June 8, 2010

In a recent Possibilities post called “Nobody Remembers the Naysayers,” my colleague Karen Strauss calls pessimism the kryptonite of innovation, and for good reason. Anyone aiming to invent the future gets nowhere by focusing on what can’t be done. Dream killers are easy targets. At some point we’ve all experienced the sting of their rejection […]