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Ketchum author Daniel Coloma

Daniel Coloma is a Consultant in the Munich change team. He has taught argumentation at the University of Bochum and is currently writing a PhD on argumentation analysis.

Posts: Daniel Coloma

Rediscovering the Power of Argumentative Reasoning

Rediscovering the Power of Argumentative Reasoning

by Daniel Coloma| May 8, 2012

As Brian Solis and Deirdre Breakenridge, PR 2.0 strategists, put it, “social media represents a shift from a broadcast mechanism to a many-to-many model” (Putting the Public back in Public Relations, 2009). Information is no longer owned by centrally organized broadcasting institutions (such as newspapers), but rather publicly generated (Wikipedia) and publicly distributed (Twitter). As […]