Corinne has nearly 20 years’ experience in brand marketing and corporate communications. In this time, she has developed and executed award-winning communications campaigns for a diverse group of retail, home and food brands/companies including: ConAgra Brands, J.M. Smucker Company, Lowe’s, Sears Holdings Corporation, Serta, Target and Whirlpool Corporation. Corinne’s unique blend of brand marketing and corporate communications expertise has proven invaluable when trying to bring two sides of an organization together as one cohesive unit. In addition, and a true passion area for her, Corinne has had the opportunity to be intimately involved in helping her clients identify their higher-order purpose to better align and activate new or existing corporate causes.
Having served in both agency and in-house corporate communications roles, she understands the day-to-day challenges her clients face and therefore can provide a unique perspective to her clients and teams. She is skilled at helping simplify communications, cutting through the clutter, and creating a pathway to faster and more meaningful results. Beyond building powerhouse teams and fostering great client partnerships, Corinne is best known for challenging the status quo and creating breakthrough programs that drive scale through effective use of paid, earned, shared and owned media channels.
Corinne is married to her high-school sweetheart and together they have three beautiful children.
Inauguration Day marked a change in our country’s leadership, and with it the promise of several swift policy transformations. Within hours of taking office President Biden took immediate action on several issues from pandemic management to social justice to environmental policy. The changes announced today, and those still anticipated, will have a dramatic impact on […]
Everyday there seems to be a new technology claiming to be the solution to building more awareness, creating better content and driving more sales. And most of them are pretty darn cool. But, as we explore the latest and greatest tools, and geek out on new platforms and technologies, we have to remember one thing: never, […]
This post originally appeared in Perspectives, Ketchum’s online magazine. If a creative idea is truly novel or big enough, that alone can be enough to drive news. But more often, creativity needs to move from simply being different to addressing a need or solving a problem. What worked so well for the Friskies cat-cam program […]