Ketchum author Claudia Geidel

Claudia Geidel has been consulting for clients in media relations, brand marketing and corporate communications since 2005. She focuses on strategic and creative coaching, International PR, workshop development and facilitation, media and communication trainings. As Senior Consultant Creativity she supports all teams and clients as a navigator and counselor regarding new business and creative processes. She regularly facilitates brainstorming and workshops as well as creativity trainings. Claudia loves knitting, her favorite town on earth is Manchester and she is training for a half marathon in 2013

Posts: Claudia Geidel

Brainstorming in the Dark

Brainstorming in the Dark

by Claudia Geidel| March 4, 2013

Just close your eyes for a moment. What do you see? Nothing. You hit the bull’s eye. There is darkness and that is pure creative freedom. In a study, scientists of German Technical University of Dortmund compared the creativity of people in a light room to those of people in a completely shaded room. The […]