Ketchum author Clare Carluccio

As a vice president at Ketchum, Clare Carluccio serves as a communications consultant to Fortune 100 companies, helping to make the most deeply technical, bleeding-edge innovations more relatable to non-technical audiences. Clare is passionate about storytelling and sees every communications moment as an opportunity to shift perception and build reputation—not unlike the opportunity that influencers have seized to shape their personal brands.

Clare is a self-confessed social media stalker and views celebrities as her friends. Her greatest regret is not appearing on “The Bachelor” before she found love. To understand what made reality TV so addictive and entertaining, Clare dove deep into the world of celebrities and wrote “Surreal: How Reality TV and Influencers Change Our Perception of the World.” She received her degree and graduated with honors from Georgetown University.

Posts: Clare Carluccio

Will “This is Paris” Upend the Influence Economy?

Will “This is Paris” Upend the Influence Economy?

by Clare Carluccio| September 23, 2020

Recently, Paris Hilton introduced us all to the real Paris Hilton. The heiress, world-renowned party girl and ditzy blonde we all thought we knew let us all in on the biggest secret of the influence economy: She’s playing a character. In her new feature-length documentary, “This is Paris,” available on YouTube, Hilton turned over control […]