As the Managing Director for Wellness at Ketchum, Christy develops campaigns through a creative lens to ensure brand voices are heard and differentiated within the lifestyle and wellness space. Christy leads teams and nurtures client relationships across a variety of industries, including beauty/personal care, fitness/mind/body, multi-level marketing (MLM), CPG and retail. As a visionary brand marketer with 25+ years of experience, Christy has led integrated campaigns for a diverse group of high profile brands, including an in-house role as vice president of public relations at Starbucks Coffee Company. Christy lives in Los Angeles with her 11-year-old daughter Carly who is a constant source of creative inspiration each and every day.
The global wellness industry is, well, healthy as can be. According to the Global Wellness Institute, the sector is now worth $4.2 trillion thanks to heightened worldwide consumer interest that is equal parts emotional and physical, driven by our need to feel better about all aspects of life.
With Labor Day weekend quickly approaching, it’s a chance for many of us to recharge and reset. It’s also the symbolic end of summer. While no one follows the age-old rule of “no wearing white after Labor Day” anymore, we do tend to think about our lives by the season. Up next is fall, and […]
I just got back from Spring Break. No, I’m not a college student. Just a mom and brand marketer who took some vacation days during her tween daughter’s week off. Ambushing my daughter’s Spring Break is now an annual tradition where we can count on some quality “Mom & Me” time and I can get […]
It’s February 1. If you’re like 80 percent of the population, any New Year’s resolution you made is probably buried at the back of the closet – along with your workout gear. Or if you’re like the 100-plus colleagues I recently polled, more than half of you didn’t even make a New Year’s resolution. That’s […]
When asked the question: “What’s your title?” the natural response is to blurt out what’s in your email signature or printed on your business cards. Makes sense, right? For me, career has always been front and center in my life. And, I could probably recite every job title I’ve had since I first walked through […]
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