Ketchum author Christopher Kowall

Christopher Kowall, Vice President of Paid Media within Ketchum’s Digital Group, is based out of our New York office. He is responsible for the strategic management and growth of paid initiatives while also building relationship with premium media partners.

Posts: Christopher Kowall

What’s New on the Paid Media Horizon

What’s New on the Paid Media Horizon

by Christopher Kowall| August 9, 2016

The media landscape is constantly changing, shifting and evolving. Staying abreast of these changes, and the opportunities they present to help brands grow their business, should always be top of mind for marketers. Below are seven important and recent paid media announcements and product updates, and their impact on the paid media landscape: