Posts: Christine Conti

Christine Conti Author

Christine Conti is a Senior Account Executive on Ketchum’s Food & Wellness team. In the past few years, she has expanded her public relations expertise across specialties, ranging from healthcare to corporate to brand and food & wellness. Christine has experience creating and executing innovative campaigns for a variety of brands including The Nature’s Bounty Co., Splenda, siggi’s dairy, IKEA, Frito-Lay, and Libby’s Fruits & Vegetables.

The Swipe is Right: Converting Millennials into Brand Loyalists

by Christine Conti| November 3, 2017

I recently had the pleasure of attending “PRWeek Swipe Right,” which featured leaders and organizations that are disrupting the business landscape by converting millennials and digital natives into brand loyalists. As a millennial, it was particularly interesting and beneficial to hear unique perspectives on harnessing the influence of my generational namesake, and how best to […]