Ketchum author Christi Burnum

Christi leads the paid digital media practice at Ketchum, helping brands make impressive leaps in performance through innovative and strategic paid digital campaign. She has more than 17 years of agency-side experience with clients in the federal and state government, nonprofit, travel, financial, QSR, telecommunications, CPG and automotive industries.

Posts: Christi Burnum

Paid Media Makes Earned Work Harder

Paid Media Makes Earned Work Harder

by Christi Burnum| May 11, 2016

Paid is a four letter word that public relations is increasingly using to its advantage. Paid, until recently a four-letter word in public relations, is bringing an advantage never experienced before: control (click to tweet). For the first time, public relations is not solely reliant on journalists and publishers, or limited by organic reach. Paid […]