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Posts: Charlotte Haigh

Charlotte Haigh Author

Charlotte is a proud member of the Ketchum’s three-person Innovation team. When she isn’t in pursuit of “that one big idea” she can be found singing in Gotham Rock Choir (undoubtedly the best community choir within a two-mile radius), jogging in Central Park or attempting to cook Spanish cuisine in her apartment in Manhattan’s Lower East Side.

Creativity Study: PR Industry Must Prove Creative Value To Business

by Charlotte Haigh| December 18, 2013

The 2013 edition of the landmark Creativity In PR study reveals that creativity is critical to how businesses perceive PR value, even as the PR industry struggles to find a business model that can help it genuinely prove its creative capabilities. The Creativity in PR report is co-authored by the Holmes Report and creativity experts NowGoCreate, […]

Break Through Buzz: So Good, It’s Scary

by Charlotte Haigh| November 8, 2013

Check out some of the most eye-catching campaigns and inspiring innovations shared recently by members of our global Creative Community.

Break Through Buzz: The Ad That Wasn’t There

by Charlotte Haigh| October 25, 2013

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.

If You Don’t Have Anything Good to Say…

by Charlotte Haigh| October 14, 2013

One of the “perks” of my job is being able to attend conferences. Since inspiration can come from anywhere and I work on clients ranging from banking services to booze, it’s important that I step out of the office and soak up knowledge from a seat in a slightly cramped auditorium every once in a […]

Break Through Buzz: Engaged and Married in One Day

by Charlotte Haigh| October 11, 2013

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.

Break Through Buzz: Spoiler Alert

by Charlotte Haigh| September 27, 2013

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.