Caryn Benisch is a managing account supervisor for Ketchum’s Public Affairs practice in Washington, D.C. She brings a background in broadcast journalism and years of experience leading results-driven public affairs campaigns for Fortune 50 companies, trade associations, nonprofits, and thought leaders.
Caryn helps lead Ketchum’s DC Media Team, managing agency-wide requests for beltway media support and developing results-driven earned media strategies for clients across Ketchum sectors. She also manages public affairs, issues-based and corporate reputation programs for a number of Ketchum clients.
Prior to joining Ketchum, Caryn was a senior director at Rational 360, a full-service communications firm that specializes in campaign management, strategic message development, crisis communications, and digital strategy. At Rational 360, Caryn managed a number of corporate reputation and public affairs campaigns, applying a unique campaign approach to solve complex communications, public affairs, and marketing challenges.
In today’s rapidly changing political landscape, issues management may be more important than ever before. I recently attended a workshop hosted by the Public Affairs Council that reinforced the increasing relevance and value for organizations to be prepared for issues-related threats and opportunities. Before delving into key learnings from the workshop, let’s define the term […]
The country and news cycle is focused on Tuesday’s midterm elections. The balance of power at both the state and federal level is shifting, leaving a host of new faces on Capitol Hill and in legislatures nationwide. These new influencers, regulators and policymakers need to be educated by organizations about their key issues. Communicators play […]
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