Posts: Caroline Friedman

Caroline Friedman Author

Caroline Friedman is a Vice President in Ketchum’s Chicago office, sitting in the CPG sector and on the Purpose leadership team. In her 10+ years of experience she has worked across CPG and food accounts and is currently leading efforts to demonstrate how purpose-centric programming drives sales for a range of clients and industries.

How Can Purpose Drive Profit?

by Caroline Friedman| August 8, 2018

One in four women in the U.S. struggled to purchase period products within the past year due to lack of income. This issue, unearthed by our U by Kotex partners, served as the catalyst for their founding sponsorship of the Alliance for Period Supplies (APS)—a network of banks that gets period products into the hands […]