Posts: Brad Simon

Brad Simon Author

Brad Simon is Vice President, Online Communications within Ketchum’s Corporate Communications team. When not in the New York office he’s raising Grayson and Gabrielle, trying to improve his Elo rating and slowly caving into his wife’s persistent demand to binge watch The Wire.

Checkmate: Five Parallels Between Chess and PR

by Brad Simon| December 27, 2016

Over the holidays, I tend to think about chess more than any other time of year. The nostalgia of playing (and losing to) my father, or watching my grandfather and uncle joust over steaming cups of Bustello as a child. This year, I decided to teach my six-year-old how to play… sort of. He recently […]

Ketchum Influencer: Agency Expands Fully Integrated Influencer Relations Offer

by Brad Simon| September 22, 2016

Ketchum Influencer: Agency Expands Fully Integrated Influencer Relations Offer

Oh Snap! Five Ways Brands Can Leverage Instagram Stories

by Brad Simon| August 4, 2016

Instagram dropped a metaphorical vomit rainbow on Snapchat Tuesday with the launch of Instagram Stories, IG’s answer to Snapchat’s wildly popular “self-destructing” photo and video sharing platform. If Picasso were still gracing us with his genius, he might amend his most famous quote to read, “Good artists copy, great artists steal, and the best social […]

SXSW: My Office on Mars

by Brad Simon| March 16, 2015

More than anything else, SXSW is a realm of possibilities; the promise of a smarter and more transparent future. Austin is teaming with change-agents, event-activators and dynamic speakers – meaning everyone is bound to come away with something different. The sessions you attend, conversations you have, and gut insights you carry back to your native […]

SXSW 2015 Survival Guide

by Brad Simon| March 11, 2015

A biochemist, cosplay Sailor Moon and Malcolm Gladwell walk into a bar … That would be the opening to a pretty hilarious joke if it wasn’t bound to be realized at #SXSW2015. This year’s conference promises to be the biggest and most diverse yet and, luckily for me, I’ll have a front row seat (or […]

International Women’s Day: #MakeItHappen

by Brad Simon| March 6, 2015

In celebration of International Women’s Day (#IWD2015), we reached out across Ketchum’s global network with an ask to support the initiative: select a woman who has encouraged you to #MakeItHappen, the theme of IWD this year. Our goal is to shine a light on the women in all of our lives who have inspired, encouraged […]