News + Views
Bill Zucker
Bill Zucker is an issues and crisis communications specialist and managing director of Executive Advisory and Media Services at Ketchum. A former broadcast journalist, Bill coaches executives and experts on speaking to the media in high-profile situations.
Posts: Bill Zucker
A Cybersecurity Strategy for Reputation and Business Continuity
by Andrew Moesel and Bill Zucker| June 3, 2021
Cybersecurity strategy has been an imperative for operations/IT leaders and their communications partners for years, but its importance has been starkly highlighted by this weekend’s cyberattack on JBS Foods. It’s tempting to call this attack on the world’s largest meat processor a wake-up call for companies, but that’s only true for those who have been […]
Five Communications Strategies That Will Outlast the Pandemic
by Bill Zucker| March 25, 2021
The one-year anniversary of the near-global shutdown for COVID-19 has been a moment to reflect: on lives lost, on the promise of medical science and on a year of resilience. It’s also been a time to look ahead at how changes in our lives will impact business, the workplace and the role of communications. Executives […]
In 2021, Vision and Visibility Are No Longer Electives for CEOs
by Samantha Wolf and Bill Zucker| February 9, 2021
As our nation reeled in the aftermath of the attack on the U.S. Capitol, a man whose mission is to fight for justice noticed a shift from the C-suite. “CEOs have become the fourth branch of government,” the Anti-Defamation League’s Jonathan Greenblatt told The New York Times. “They’re trying to hold the country together.” For […]
The Next Chapter: A Case for Stronger Post-Election Communication
by Tamara Norman and Bill Zucker| November 9, 2020
There’s little doubt that, like many things in politics, different Americans watching Saturday evening’s speeches from President-elect Joe Biden and Vice President-elect Kamala Harris had different emotions. But as we turn the corner from an unprecedented moment in our history, communicators have a chance to seize on the tone of the incoming President as they […]
Why Not to Spin Science: Five Tips for Communicators
by Bill Zucker| October 5, 2020
As a former journalist and now communications consultant, I dislike association with the term “spin” because it assumes that public relations is about deceit or propaganda. Like it or not, spin is a part of the partisan political world, especially during a hotly contested race for the White House. But when it comes to matters […]
How to Prep Executives for Presenting from Anywhere
Watching this month’s high-profile U.S. Senate hearing on reopening the country, communications pros could not help playing armchair coach. Even as important topics such as the balance between economic recovery and disease prevention played out, we were compelled to ask things such as, “Why isn’t the FDA commissioner looking at the camera?” or, “What is […]
