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Posts: Bill Zucker

Bill Zucker Author

Bill Zucker is an issues and crisis communications specialist and managing director of Executive Advisory and Media Services at Ketchum. A former broadcast journalist, Bill coaches executives and experts on speaking to the media in high-profile situations.

The Next Chapter: A Case for Stronger Post-Election Communication

by Tamara Norman and Bill Zucker| November 9, 2020

There’s little doubt that, like many things in politics, different Americans watching Saturday evening’s speeches from President-elect Joe Biden and Vice President-elect Kamala Harris had different emotions. But as we turn the corner from an unprecedented moment in our history, communicators have a chance to seize on the tone of the incoming President as they […]

Why Not to Spin Science: Five Tips for Communicators

by Bill Zucker| October 5, 2020

As a former journalist and now communications consultant, I dislike association with the term “spin” because it assumes that public relations is about deceit or propaganda. Like it or not, spin is a part of the partisan political world, especially during a hotly contested race for the White House. But when it comes to matters […]

How to Prep Executives for Presenting from Anywhere

by Bill Zucker| May 20, 2020

Watching this month’s high-profile U.S. Senate hearing on reopening the country, communications pros could not help playing armchair coach. Even as important topics such as the balance between economic recovery and disease prevention played out, we were compelled to ask things such as, “Why isn’t the FDA commissioner looking at the camera?” or, “What is […]

Keep Your Company’s Reputation on the Right Path During and After COVID-19

by Bill Zucker| March 30, 2020

Those of us who have written crisis communications plans or facilitated simulations for our clients have seen the scenario versions of “how would you handle a pandemic?” I’m starting to think we didn’t do it justice. The COVID-19 crisis unfolding in our world has tested us in ways I don’t believe anyone fully anticipated. And, […]

As the Pace of PR Accelerates, Dedication to Ethics is More Important than Ever

by Bill Zucker| March 19, 2019

I played an unfair trick on a member of the Public Relations Student Society of America (PRSSA) this month that helped highlight a simple truth: The ever-faster pace and growing digital nature of our industry will create a much bigger challenge for the next generation of PR Pros in maintaining our ethical standards. At this […]

Transparency in Farming: Solutions Don’t Have to Be One Size Fits All

by Bill Zucker| March 5, 2019

I had the pleasure of moderating a panel this week at North American Meat Institute/Food Marketing Institute’s Annual Meat Conference. And while I expected the usual lessons about the importance of telling the farmer story to consumers, I walked away with a different lesson: Farmers don’t all need to adopt the same playbook to succeed […]