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Ketchum author Bill Zucker

Bill Zucker is an issues and crisis communications specialist and managing director of Executive Advisory and Media Services at Ketchum. A former broadcast journalist, Bill coaches executives and experts on speaking to the media in high-profile situations.

Posts: Bill Zucker

A Cybersecurity Strategy for Reputation and Business Continuity - close-up of woman's face with computer code projected onto it

A Cybersecurity Strategy for Reputation and Business Continuity

by Andrew Moesel and Bill Zucker| June 3, 2021

Cybersecurity strategy has been an imperative for operations/IT leaders and their communications partners for years, but its importance has been starkly highlighted by this weekend’s cyberattack on JBS Foods. It’s tempting to call this attack on the world’s largest meat processor a wake-up call for companies, but that’s only true for those who have been […]

Five Communications Strategies That Will Outlast the Pandemic - word bubble made up of index cards

Five Communications Strategies That Will Outlast the Pandemic

by Bill Zucker| March 25, 2021

The one-year anniversary of the near-global shutdown for COVID-19 has been a moment to reflect: on lives lost, on the promise of medical science and on a year of resilience. It’s also been a time to look ahead at how changes in our lives will impact business, the workplace and the role of communications. Executives […]

In 2021, Vision and Visibility Are No Longer Electives for CEOs - Microphone on abstract background

In 2021, Vision and Visibility Are No Longer Electives for CEOs

by Samantha Wolf and Bill Zucker| February 9, 2021

As our nation reeled in the aftermath of the attack on the U.S. Capitol, a man whose mission is to fight for justice noticed a shift from the C-suite. “CEOs have become the fourth branch of government,” the Anti-Defamation League’s Jonathan Greenblatt told The New York Times. “They’re trying to hold the country together.” For […]

The Next Chapter: A Case for Stronger Post-Election Communication

The Next Chapter: A Case for Stronger Post-Election Communication

by Tamara Norman and Bill Zucker| November 9, 2020

There’s little doubt that, like many things in politics, different Americans watching Saturday evening’s speeches from President-elect Joe Biden and Vice President-elect Kamala Harris had different emotions. But as we turn the corner from an unprecedented moment in our history, communicators have a chance to seize on the tone of the incoming President as they […]

PR SPIN

Why Not to Spin Science: Five Tips for Communicators

by Bill Zucker| October 5, 2020

As a former journalist and now communications consultant, I dislike association with the term “spin” because it assumes that public relations is about deceit or propaganda. Like it or not, spin is a part of the partisan political world, especially during a hotly contested race for the White House. But when it comes to matters […]

How to Prep Executives for Presenting from Anywhere

How to Prep Executives for Presenting from Anywhere

by Bill Zucker| May 20, 2020

Watching this month’s high-profile U.S. Senate hearing on reopening the country, communications pros could not help playing armchair coach. Even as important topics such as the balance between economic recovery and disease prevention played out, we were compelled to ask things such as, “Why isn’t the FDA commissioner looking at the camera?” or, “What is […]