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Posts: Bettina Garibaldi

Bettina Garibaldi Author

Bettina is a senior vice president within Ketchum’s Travel & Economic Development sector in New York. She brings years of experience leading integrated marketing communications campaigns and is an expert at building and elevating destinations, travel and hospitality brands through media relations, consumer engagement, and strategic partnerships and events. She has a Masters from NYU in corporate communications and has received numerous best-in-class awards for campaigns she’s spearheaded—including Ketchum’s most awarded PR-led campaign for one of her destination clients. 

The Role of Responsible Marketing as Business Travel Begins to Revive

by Amanda Gadaleta and Bettina Garibaldi| November 12, 2020

Packing and unpacking your favorite carry-on. The distinct sensation of checking into your flight the night before takeoff (or, in some cases, on the ride there). Extending your stay to explore a city or meet with friends who happen to live near your conference venue. This was the life of many who, pre-pandemic, spent a […]

Just Launched: Transforming Travelers Study

by Bettina Garibaldi| July 30, 2020

Professionals in Travel and Tourism understand the obsession with breaking down how traveler behavior, loyalty and values are being redefined by crisis culture—the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified by flashpoint events highlighting systemic racism. For this reason, Ketchum Travel recently surveyed close to 4,000 […]

Travel Reporters Prepare for a Strong Comeback

by Bettina Garibaldi| May 27, 2020

Many tourism and hospitality leaders are wondering whether pushing travel right now is the right thing to do, and they’re unsure how it’ll resonate with media. Trust me, it’s a thought that runs through my head constantly as a communications professional. Journalists are under extreme pressure to deliver quality reporting in an already oversaturated market, […]

Top Signals Travel Brands and Destinations Can Look for as We Rebound

by Bettina Garibaldi| May 7, 2020

I’m based in New York, and like elsewhere, we’ve had a lot of time to think about the critical and mundane things. As travel restrictions begin to loosen around the world in phases, there’s no denying that travel plans—to visit family or friends who live in other cities/countries, to reconnect with a city you love, or to discover a new city—are on everyone’s mind.   We’ve written previously about the implications of this pent-up wanderlust on […]

The Growth of Impact Tourism

by Bettina Garibaldi| September 27, 2018

Today is World Tourism Day, enacted by the United Nations’ World Tourism Organization and celebrated every September 27 around the world. In honor of World Tourism Day, and as I join in on the first day of sessions at the Skift Global Forum, I wanted to share a recent campaign that I am proud of; […]