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Becca Cooper Author

Becca Cooper recently returned to Ketchum as SVP and managing director of Ketchum’s Financial & Professional Services. Based in New York, she is responsible for leading Ketchum’s team of Financial & Professional Services consultants across North America to deliver creative integrated communications designed to meet clients’ continually evolving needs.

She most recently served as deputy managing director and head of digital for Cognito, a financial and professional services specialty communications firm. Prior to that, she served as VP and account director for Ketchum’s Digital Strategy specialty, counseling clients across Financial & Professional Services, Health and CPG industries on innovative digital and social communications strategies. Earlier in her career, she led marketing at McMurry/TMG, now Manifest Digital, supporting brands to build their digital marketing and content marketing strategies as VP of publishing marketing services. She graduated from the University of Missouri-Columbia with a degree in journalism.

Managing Volatility: What’s Ahead for Financial Services

by Becca Cooper| January 29, 2021

We’re only a month into 2021, but already the year is taking shape for financial services. The stock market is on a retail-investor-fueled rollercoaster, with Redditors taking on short-sellers, creating unprecedented volatility. The pandemic and subsequent lockdown spurred a digital reckoning, forcing brands from large banks to small fintechs to quickly reevaluate how they interact […]