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Posts: Bailey Roy

Bailey Roy Author

Bailey is a Director within our Analytics Group with expertise in measurement consulting, social and traditional media listening, influencer identification and digital resource tool application.

Removing Likes and Why We Are Fine With It

by Kate Durkin and Bailey Roy| November 26, 2019

A few weeks ago, Instagram announced that they will test hiding like counts in the United States. Eight other countries have been like-free for over 6 months—and now the process is expanding due to heightened scrutiny and a push to depressurize the platform for youth audiences, prioritizing connections over popularity. Instagram’s CEO Adam Mosseri told […]

AMEC Measurement Recap: It Doesn’t Count Unless You Can Count It

by Bailey Roy| July 11, 2016

The 2016 AMEC International Summit, the industry’s largest measurement event, took place in London recently, and I had the pleasure of attending along with my Ketchum colleagues, clients and measurement peers. Since the conference began in Berlin, it has continued to grow, attracting some of the top minds and companies in our industry today. It […]

Social vs. Traditional Media: Has the Battle Already Ended?

by Bailey Roy| April 5, 2016

As Seen In… PRSA. It’s 2016, and professionals are still claiming social media is “on the rise.” According to a recent PR Newswire release, the worldwide social media analytics market is set to grow from $1.6 billion in 2015 to $5.4 billion by 2020. Are we still defining it as “rising” because we are expecting […]