Posts: Angela Fernandez

Angela Fernandez Author

Angela Fernandez, our Senior Vice President, Strategic and Creative Planning and Engaging Gen Z lead, is based out of Ketchum’s Los Angeles office.

As Gen Z Weathers COVID, They’re Shaping Tomorrow’s World

by Angela Fernandez and Lauren Hasse| December 10, 2020

Gen Z is the generation most likely to be transformed by COVID-19. Their education has gone virtual, proms and graduations have been cancelled and their careers put on hold. That being said, as digital natives they may have also been the most prepared for the changes caused by the pandemic. The shift to a virtual […]

Inspiration Comes in All Sizes

by Angela Fernandez| October 25, 2017

“Don’t let your age stop you from what you want to do.” I’ve long been fascinated with Gen Z’s view of the world today. In particular, Gen Z is known to be the do-gooders – kids and teenagers who are compelled to make the world a better place. In fact, they don’t need to ask […]

Gen Z: Guardians of Their Galaxy

by Angela Fernandez| July 28, 2017

You’ve probably read some headlines recently like, “Move Over Millennials, Gen Z is Here” or “Gen Z May be Marketers’ New Golden Child.” So, now that this post-Millennial generation is finally capturing the attention of media and marketers, I was eager to attend and speak at the second annual “Marketing to Gen Z Conference” in […]

A POV on the TranZition to Gen Z

by Angela Fernandez| December 15, 2015

Let’s face it. Most communicators just started showing a little swagger, finally feeling as if they had mastered Millennial marketing. And now, we start hearing about this “Generation Z” (in dramatic air quotes). These are today’s kids and teenagers (18 years and younger in 2015)—demonstrating global purviews, digitally connected minds and strategically networked influence. They […]