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Ketchum author Andrew Lamb

Andrew Lamb is the Digital Strategist for Healthcare at Ketchum Pleon in London, where he works across the Healthcare team and their sister company Inspired Science, a medical education agency.

Posts: Andrew Lamb

Word on the Tweet: Listening to the Diabetes Community on Twitter

Word on the Tweet: Listening to the Diabetes Community on Twitter

by Andrew Lamb| January 11, 2013

As a healthcare digital strategist, when I want to understand trends and get a sense of what online communities are saying, Twitter is an essential source of data. The healthcare arena has generally been slow at adopting social media (mainly for regulatory reasons) but this is changing. To demonstrate this, we developed the infographic at the […]

Data-Driven Pharma Marketing

Data-Driven Pharma Marketing

by Andrew Lamb and Melissa Wolfe| September 24, 2012

This article was first published in PME (Pharmaceutical Market Europe).  The most successful organizations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by digital activities will play a crucial part. Data, particularly big data, has become a hot […]