Posts: Amit Wadehra

Amit Wadehra Author

Amit is senior vice president, Digital Strategy, for Ketchum in the Chicago office. He works closely with teams on all aspects digital and social strategy. He’s an aspiring amateur softball player and dreams of making it on the Champions Golf Tour. You can connect with him on Twitter @aw

How Instagram Is Easing the Consumer Path from Engagement to Purchase

by Amit Wadehra| September 9, 2020

You’ve undoubtedly experienced it yourself: Consumers are spending ever-increasing time on social media, especially during the COVID-19 pandemic. While social media usage was expected to rise in 2020, daily time spent has seen an even larger rise from forecasts than expected: U.S. adults will spend on average seven more minutes per day on social media […]

Social, Digital and Influencer Marketing Trends to Watch in 2019

by Amit Wadehra| January 17, 2019

We’re constantly on the lookout for social, digital and influencer marketing trends, and new ways to engage with publics. Staying ahead of innovation in this space provides a competitive advantage for Ketchum and its clients. I’ve tapped the Ketchum digital collective mind to discover the issues that our strategists around the world are thinking about […]

A Brand’s Guide to Micro-Influencers

by Amit Wadehra| November 15, 2017

If you’ve read any trade publications, or have been in planning meetings recently, you’ve probably heard the term “micro-influencer” come up more than a few times. You might be thinking, “Is this a new type of influencer that I missed?” The answer is no. If you’ve run an influencer campaign in the last five years, […]

Facebook Reactions: What You Need to Know

by Amit Wadehra| February 24, 2016

Facebook finally unveiled Facebook Reactions, the expanded Like button reactions, around the world. For the first time, you’ll now be able to react to friends’ posts with something other than a “Thumbs Up.” Testing began in Spain and Ireland late last year and, through that testing, two reactions were deleted: “Yay” and “Confused.” The test […]

The Most Talked About Applications in 2013

by Amit Wadehra| March 8, 2013

Every year, South by Southwest is a place where lucky entrepreneurs hope to hit it big with the next mobile app, service, or social networking platform. What we see at SXSW isn’t new technology like phones, TVs, or the latest gadgets, but rather applications or services designed to make our lives easier, more productive or […]