Ketchum author Alexandra Marsh

Alexandra Marsh is an Associate Director within our London office. She was the communications lead on Libresse’s #bloodnormal campaign, which recently won Titanium and Glass Grand Prix Lions at Cannes.

Posts: Alexandra Marsh

award-winning brand purpose campaign libresse #bloodnormal Ketchum Cannes

Want to create an award-winning campaign? Here are my five steps to success.

by Alexandra Marsh| August 9, 2018

From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]