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Posts: Alexandra Klein

Alexandra Klein Author

Alex is Head of Digital at Ketchum Pleon in Düsseldorf, Germany. She has 10+ years professional experience in consulting businesses and organizations of all sizes from industries like beauty, energy, finance, FMCG, food, beverages, wholesale and gaming. Alex combines expertise in strategic planning, content marketing, storytelling, influencer relations and social media marketing with a strong passion for holistic communication strategies that have a measurable and positive impact on clients’ business. Her secret weapons are her strategic mind-set, can-do attitude and structured approach.

Five Tips for Getting Colleagues Excited about Data and Measurement

by Yvette Rechul and Alexandra Klein| December 6, 2019

As measurement experts, we simply love data and measurement techniques, and we get excited about the “magic” hidden within the numbers and the possibilities they provide. To anyone else, data has the potential to be overwhelming when not presented properly. Have you ever heard, “I don’t have the time to look into data. I have […]