Posts: Alexandra Baird

Alexandra Baird Author

Alexandra is an intern on the marketing and new business team at Zócalo Group, Ketchum’s premiere word of mouth and social media marketing agency. There she is helping plan Social Media Week Chicago 2012, co-hosted by Zócalo and the Chicago Tribune. Alexandra brings a background in journalism and nonprofit community management to her role at Zócalo Group.

Paul M. Rand talks word of mouth marketing, entrepreneurship on ‘Bootstrapping in America’

by Alexandra Baird| August 20, 2012

Zócalo Group President and CEO Paul M. Rand talked about the power of word of mouth marketing and his own history of entrepreneurship on’s “Bootstrapping in America” show Aug. 13. Paul discussed Zócalo Group’s foundational belief that recommendations drive purchase decisions. Social media has supercharged these recommendations, he said. Using the show “Bootstrapping in […]