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Posts: Ajay Sharma

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Managing the Right Impact for CSR Programs

by Ajay Sharma| November 10, 2011

Last week, when I met one of India’s largest business groups to discuss a public relations program, the leading question was how to build higher impact for the company’s corporate social responsibility program. Admittedly, CSR now enters the discussion on public relations planning in India more frequently than it did five years ago. Yet what […]