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Posts:July 2015, Marketing

Influencer Identification: How To Make the Right Choices For Your Program

by Dan Hindin| July 27, 2015

While the concept of leveraging influencers to drive successful communications programs is by no means a new one, I’ve noticed a significant increase in influencer programming. And while I do agree that influencer-driven marketing can be impactful if done correctly, I’m often disappointed in the lack of rigor behind the process of identifying the strongest […]

One Size Doesn’t Fit All: Communications in Latin America

by Aimee Alvarez| July 17, 2015

Companies continue to invest and strengthen their value proposition in Latin America, believing the long-term potential of the region outweighs recent lackluster economic growth. Looking at Latin America holistically, the population is close to 600 million people with a combined GDP of more than $5.5 trillion dollars — that’s three times India’s GDP and about […]