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Posts:July 2015, Uncategorized

BNOCs and Brands

by Christine Dobbin| July 28, 2015

Humble blogger or nimble blogger? Are big-brand pay cheques making online influencers less girl-next-door and more girl-on-tour? Could today’s power bloggers not only be alienating brands but the fans who can no longer relate to their inflated bank accounts? And if so, what next? Enter BNOCs, the newest wave of everyday influencers. An acronym for […]

Ending the Isolation of Living with a Rare Disease

by Alana Keating| July 28, 2015

Being diagnosed with a serious disease like breast cancer or rheumatoid arthritis can be devastating.  Faced with this situation, many people seek out others living with the same disease and find support and advice in a community of people facing similar struggles. But what’s it like to be diagnosed with something you’ve never even heard […]

Everything Changes, but Everything Remains the Same

by Jo-ann Robertson| July 28, 2015

One of the first lessons I learned when I started working in communications in the early 2000s was that successful business or brand campaigns were no different to political campaigns. What are the key ingredients? A powerful vision/purpose Clear objectives Simple messages Great spokespeople Rapid rebuttal Much has been made about the digital and social […]

When Sporting Drama Turns Ugly

by Garth Farrar| July 28, 2015

This summer has already seen some incredible sporting dramas.  Carli Lloyd at the women’s World Cup, Froome back in his favourite Yellow Jersey in the Tour de France, Hamilton at Silverstone and Sánchez at Wembley all captured sports fans’ hearts and put sport at the top of news bulletins across the world. As our leisure […]