Posts:March 2014, Marketing

Reflections from the Future on the “End of Illusion”

by Stephen Waddington| March 7, 2014

Ketchum CEO Rob Flaherty delivered the prestigious 2014 Maggie Nally lecture last week at the Palace of Westminster in London, UK. The event was hosted by the International group at the CIPR, the UK’s professional member organization for public relations, in memory of the organization’s first female president, Maggie Nally. The Nally family sponsored five […]

Mobile PR Media Relations Planning Must Do’s

by Tim Weinheimer| March 6, 2014

If your PR plan does not include mobile, your plan is not complete. On the eve of SXSW 2014, I was curious to find out how a handful of media folks plan (or at least hope) to receive information. Hanging at the SXSW press desk and media room, I took an informal poll to find […]

New Nutrition Labeling Changes Could Have Big Implications for Marketing and Communications Professionals

by Jaime Schwartz| March 6, 2014

The overwhelming attention given to the Food and Drug Administration’s announcement of the proposed changes to the Nutrition Facts Label in the United States last week was not surprising. Relatively unchanged since it was introduced 20 years ago, the label is often criticized for being too complex and this “makeover” aims to simplify it and […]