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Posts:October 2014, Marketing

Thin Hair Ribbons of Honor: A Dare For Creative Minds

by David Gallagher| October 24, 2014

Last November, I sported a moustache for the first time ever. I’ll do so again this year. Not because it suits me (it does not), but because it’s a remarkably simple way to start a conversation about a topic that seems altogether neglected: men’s health. Men are notoriously reticent when it comes to their health, […]

The Breadwinner PheMOMenon

by Kelley Skoloda| October 23, 2014

As I sit in a theatre in Chicago with 300+ enthusiastic marketers at the annual M2Moms Conference, it’s clear that a great deal of attention and money is being spent on trying to court moms as a primary purchasing target. Brands ranging from Yahoo to Crowdtap and Kraft to the CAA are here to share […]

The Social Web We Weave: An Advertising Week Recap

by John Ratcliffe-Lee| October 21, 2014

Curious to discover what new innovative ideas will be powering the future of modern marketing, I, along with associate digital strategists Marc Phillips and Sona Martirosian attended Advertising Week. After listening to industry leaders from both the agencies and corporations share their favorite case studies from the past year and offer their current strategies, we […]

The Scoop on Mobile App Promotion and App Store Optimization (PART 3)

by Katherine Watier Ong| October 16, 2014

In part three of our four-part series discussing app promotion and optimization, I wanted to share some tips for app store optimization. Or, said another way: How can you be sure users will be able to find your app in the store? Sixty-three percent of apps are discovered through app store searches, with others discovered via […]

The Future of PR is African

by David Gallagher| October 6, 2014

For decades, PR as a profession and as a service industry has been largely an American, British or European concern, but all of this is changing, almost overnight. I’ll be in Delhi this week, and I’ll probably say that the future of PR looks Indian. And after that, Abu Dhabi, where the future of PR […]