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Posts:August 2014, Marketing

Twitter Analytics Demystified for Public Relations: It’s Much More Than a Numbers Game

by Stephen Waddington| August 28, 2014

Twitter has opened up its analytics platform to all users this week. The data has previously only been available to Twitter advertisers. It’s a brave move by the platform. Unless you’re familiar with analytics data provided by third-party solutions, you’ll almost certainly be surprised by the relatively low engagement rates. In my view, the move will […]

The Four Qualities of Great Content Marketing

by Paige Samson| August 26, 2014

Content marketing, in general, is big business—and it’s only growing in terms of investment levels from brands across the board. In December 2013, BIA/Kelsey estimated native ad spending on social media alone would grow from US$3.1 billion this year to US$5.0 billion in 2017 (Source: emarketer). When done right, brands can experience both lifts in […]

The Scoop on Mobile App Promotion and App Store Optimization (Part I)

by Katherine Watier Ong| August 21, 2014

Part 1: The Lay of the Land–App Discovery Developing and launching a successful mobile app can become (and inevitably will be) a complex and laborious process. In what will be a four part series of blog posts, I’ll attempt to identify common mistakes, demystify popular platforms, and educate with recent data…all so we can better […]

Bursting Bubbles

by Karen Strauss| August 14, 2014

I’ve been back in New York for two months since attending the Cannes Festival of Creativity, where I went to see work and learn lessons that aren’t self-evident staring at a screen, scouring media, or living in a bubble. Certain lessons really stuck. One that continues to blow me away is how powerful it is […]

6 Ways You Can Be More Assertive in the Workplace

by Sara Garibaldi| August 13, 2014

As seen in Self Magazine… It can be intimidating (to say the least!) when it comes to sharing your ideas with colleagues and higher ups — especially if you are someone who is on the more introverted side. The good news: you don’t have to change your personality in order to have your voice heard. […]

Evolution of the PR Man/Woman

by David Gallagher| August 11, 2014

I recently spoke to a group of students visiting Ketchum’s London office about the evolution of the Public Relations industry and potential career paths within the field. This post is intended to share similar insights for other budding PR students looking to plot their careers in our fast-changing industry. The world of PR has changed […]