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Posts:July 2014, Marketing

Is Wearable Technology a Nightmare for the PR Industry?

by Paul Middleton| July 30, 2014

The calculator watch, introduced in the 1980s, was perhaps the original piece of everyday wearable technology. I loved my little Casio, it seemed like something from the future. Now once again the wearable technology category is set to grow from its $5 billion dollar baseline. Soon these wearable devices will be linking with ecosystems of Internet-enabled technologies […]

History Retweets Itself: What Old Media Can Tell Us About The Future

by David Gallagher| July 29, 2014

What if social media – an idea most of us associate with the past decade – is actually something we’ve been using for 2,000 years?  And what if mass media – an industry we think of as seriously challenged by ‘new’ media innovations – is actually the disruptive agent running counter to a much longer […]

Say It With Cupcakes.

by Gene Chui| July 25, 2014

It was widely reported this week that NBA superstar LeBron James delivered a batch of cupcakes to all of his new neighbours in an apology for the commotion caused by his recent move to Cleveland. Devised especially for The LeBron James Family Foundation and delivered by teams from Baker Boulevard Decadent Desserts, two types of […]

A New Generation is Changing the World of Work

by Thomas Fischer| July 7, 2014

Millennials are surging on to the job market and disrupting generation old company cultures with their differing attitudes and expectations. And this tension is set to grow as millennials build towards accounting for more than half of the working population by the year 2020. A closer look at millennials reveals a group which has very […]