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Posts:September 2015, Marketing

Hurrah! Barcelona Principles 2.0 Take a Fresh Look at PR Measurement – What Do They Mean for You?

by David Gallagher| September 4, 2015

AMEC, the international Association for the Measurement and Evaluation of Communication, launched the Barcelona Principles 2.0 yesterday at Ketchum London. In case you’re unfamiliar, the Barcelona Principles are a framework for measuring the impact of communications activity – see this simple explainer by Ketchum London’s Chief Engagement Officer Stephen Waddington. Past AMEC chairman and Ketchum […]